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题目：行为金融学中的心理账户理论研究

摘要：心理账户理论是行为金融学中的一个重要概念，它指出人们在决策过程中会将资产划分到不同的“账户”中，并根据每个账户的特点来做出决策。本文从社会学和心理学角度探讨了心理账户对投资者决策行为的影响，并提出了一些应对措施。

关键词：行为金融学、心理账户、投资者、决策

参考文献：

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2. Shefrin, H., & Thaler, R. H. (1988). The behavioral life-cycle hypothesis.Economic Inquiry.

3. Barberis N.C., Huang M.(2005) Mental Accounting in Markets Journal of Economic Behavior and Organization.

4.Kahneman D., Tversky A.(1979) Prospect Theory: An Analysis of Decision under Risk Econometrica.

5.Tversky A., Kahneman D.(1991) Loss aversion in riskless choice: a reference-dependent model Quarterly Journal of Economics.

6.Schneider Uwe(2010), Behavioral Finance: Entscheidungsgrundlagen für Investoren und Finanzintermediäre Springer-Verlag Berlin Heidelberg 

7.Li Jiaxin(2017), Research on the Influence of Psychological Account on Investment Decision-making, Journal of Finance and Economics.