GPT答: |
7i24.cn
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Yes, the advertising for Snickers in different countries reflects the values and cultural norms of those countries. For example:
- In Japan, Snickers ads often feature popular Japanese celebrities and focus on the idea of "ganbaru" (doing your best) to overcome challenges.
- In South Korea, Snickers ads emphasize the importance of taking a break and recharging with a snack.
- In the United Kingdom, Snickers ads use humor and satire to poke fun at common stereotypes or situations that British people can relate to.
- In India, Snickers ads often highlight family relationships and show how sharing a snack can bring people closer together.
- In the United States, Snickers ads are known for their catchy slogans ("You're not you when you're hungry") and humorous scenarios featuring well-known actors or athletes.
- In China, Snickers ads tend to focus on promoting energy and vitality through snacking.
These differences reflect broader cultural values around things like work ethic (Japan), relaxation (South Korea), humor (UK/US), family/community (India), or health/wellness (China). By tailoring their advertising messages to these local values, companies like Mars Inc. can better connect with consumers in different parts of the world.
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